“The words that you choose to say something are just as important as the decision to speak.” — Anonymous

Iori Communications provides a wide range of public relations and communications services to Fortune 500 companies, professional services firms (lawyers, accountants, investment bankers) and governmental entities.

We analyze the targeted audiences and determine the best channels to reach them, developing communications strategies that align with an organization’s objectives. Several elements comprise these strategies, including:

• Communications audits that include messaging, tools and channels
• Analysis of the organization’s media coverage as well as peer coverage highlights
• An assessment of an organization’s positioning with broader audiences
• Primary research with employees, reporters, analysts and other stakeholders
• Social media presence
• Thought leadership activity
• Interviews with key executives

We believe in a thoughtful, strategic approach to communications that involves more direct communications to key stakeholders rather than through imperfect and uncontrollable conduits such as the media. Engaging constituents using a professional, proactive approach with clarity and honesty says a lot about the organization and resonates with the target audiences.

Our practice focuses on 4 principal areas:

1. Corporate communications
2. Crisis management
3. Financial communications
4. Employee engagement

But our capabilities extend beyond those 4. We also have helped clients with:

• Reputation management
• Proactive media relations strategy
• Litigation support
• Thought leadership
• Positioning on policy issues, government matters