Media Relations

Iori Communications creates media relations programs designed to increase positive awareness and increase visibility for clients. When clients have news that needs to be disseminated, Iori Communications has the experience and skills to deliver the right messages to the most appropriate media.

Iori Communications is especially effective in:

• Finding the story “hook”
• Crafting it for media consideration
• Identifying target audiences
• Achieving desired results for clients

All of these are critical for a media plan to succeed.

Robin Iori has deep and lasting relationships with journalists around the globe. Having trained to be a journalist, she knows how to make the pitch and to whom it should be made.

Robin understands how to respond swiftly when the situation warrants it. Clients have lauded her quick ability to turn around a project. She can also quickly develop a plan of response if a client is facing a crisis or negative issue.

Whether you want the media focused on your product or service or whether you want to steer the focus away from your circumstances, Robin knows the ropes of media responses.