The face of journalism has obviously changed worldwide with the Internet’s explosive growth, the development of cable news and the demise of dozens of newspapers. But the use of public relations to tell audiences about a firm’s services is still…
Robin Iori was recently quoted by the American Bar Association Journal on the topic of lawyers offering discounts through daily-deal websites, like Groupon and Living Social. While ethics opinions from several state bar associations have opened the door to the…
Understanding your law firm brand would be the first step in promoting that brand. It might be easier to begin with what your law firm brand is not. For example, it is not your logo, the colors you use, the…
First, understanding what a crisis plan will address for a law firm can be confusing. Is it a crisis for the firm or a crisis for one of its clients and the firm is providing counsel related to it? Whichever…
